Haribo Delivers A Sweet Surprise as Sales Soar
22 June 2015
Pontefract Based Haribo has pushed sales The business behind one of the UK's most popular brands of sweets has pushed sales up close to £160m.
Dunhills (Pontefract), which makes the Haribo and Maoam brands, upped turnover from £146.3m to £158.2m in the year to 31 December 2014, with pre-tax profit increasing by £6m to £24.8m.
Haribo said its brands had outperformed their competitors, buoyed by the launch of new sweets and effective marketing.
Haribo is close to completing the £92m, 330,500 sq ft Castleford plant will produce 48,000 tonnes of sweets per year once fully operational, including the popular Tangfastics and Starmix.
The first two production lines are expected to be fully operational later this year and will reduce Haribo's dependency on imports from other sites within the wider group.
Herwig Vennekens, managing director of Haribo Dunhills (Pontefract), said:
"Haribo Dunhills (Pontefract) Plc is pleased to report continued growth within the UK. Despite the performance of the confectionery sector HARIBO has increased its share of the market as more people switch to the brand. This is a result of the popularity and quality of our treats and importantly the variety of pack sizes that are available.”
"HARIBO works hard to reinforce the treat status of its products and ensure that consumers are able to purchase a treat that is suitable for their consumption occasion, whether that's a small portion controlled 16g pack, a handy pack at 50g or a bag suitable for sharing.
"Our success is also attributed to our continued investment in our infrastructure and in our people. We eagerly await the launch of our brand new facility, which will see our business recruit over 280 new team members.
"Our new factory will allow Haribo to investigate new products and to produce more formats, whilst also removing the need to import products – we will produce in the UK for the UK."