Learn how to work with tour operators, OTAs & distribution partners in this hands-on webinar series for tourism & visitor economy businesses

Build the confidence, tools and trade-ready assets you need to work more effectively with tour operators, OTAs and other travel distribution partners. This practical three-part webinar series is designed to help tourism and supply chain businesses understand how the travel trade works, choose the right routes to market, and strengthen both online and offline engagement.

Tickets: Travel Trade Engagement Series: Fundamentals of Working with Travel Trade Tickets, Monday 8 June  •  10 AM - 11 AM GMT+1 | Eventbrite

What you’ll gain

• Practical insight into how to work with the travel trade from both online and offline perspectives

• Step-by-step guidance to create clearer, more trade-friendly marketing materials

• A handbook summarising the key points from all three workshops for future reference and internal staff use

Workshop 1: Fundamentals of Working with the Travel Trade

Understand who the travel trade is, why it matters, and how to make your product easier to sell. This session explores the fundamentals behind successful trade partnerships, including the importance of speed, choice and convenience for consumers, and what that means for your product, pricing, availability and commission structure.

You’ll also learn how to choose the most suitable distribution routes for your business, whether you are targeting FIT, groups, OTAs, tour operators, concierge channels or direct bookings. The focus throughout is simple: make it easy for the trade to understand your offer, package it into itineraries and sell it with confidence.

Who should attend?

These workshops are suitable for businesses across the tourism supply chain, including attractions, experiences, hospitality businesses, accommodation providers and other visitor economy businesses looking to become more trade ready and commercially effective.

Reserve your place

If you want to sharpen your travel trade approach, improve your distribution readiness and create stronger trade-facing materials, this series will give you the practical tools to take the next step.

Following Webinars:

Workshop 2: Tools to Get Noticed and Stay Front of Mind - 15th June @ 10am

Workshop 3: Digital Transformation and Connected Distribution - 22nd June @ 10am

This programme supports wider West Yorkshire ambitions to strengthen trade-ready product, improve market readiness and support longer-term growth in the visitor economy, as set out in the West Yorkshire Destination Management Plan.