Learn how to work with tour operators, OTAs & distribution partners in this hands-on webinar series for tourism & visitor economy businesses

Build the confidence, tools and trade-ready assets you need to work more effectively with tour operators, OTAs and other travel trade partners. This practical three-part webinar series is designed to help tourism and supply chain businesses understand how the travel trade works, choose the right routes to market, and strengthen both online and offline engagement.

Tickets: Travel Trade Engagement Series: Tools to Get Noticed and Stay Front of Mind Tickets, Monday 15 June  •  10 AM - 11 AM GMT+1 | Eventbrite

What you’ll gain

• Practical insight into how to work with the travel trade from both online and offline perspectives

• Step-by-step guidance to create clearer, more trade-friendly marketing materials

• A handbook summarising the key points from all three workshops for future reference and internal staff use

Workshop 2: Tools to Get Noticed and Stay Front of Mind

Discover the low-cost and high-impact tools that can raise your profile with the travel trade and with consumers. This workshop looks at how to use social media more strategically, why imagery and copy matter, and how businesses of any size can present themselves more effectively.

We’ll also explore how reviews, curated content, blogs, forums and AI-driven search behaviours are influencing travel research and booking decisions, and what that means for your visibility across direct and OTA channels.

Who should attend?

These workshops are suitable for businesses across the tourism supply chain, including attractions, experiences, hospitality businesses, accommodation providers and other visitor economy businesses looking to become more trade ready and commercially effective.

Reserve your place

If you want to sharpen your travel trade approach, improve your distribution readiness and create stronger trade-facing materials, this series will give you the practical tools to take the next step.

Following Webinars:

Workshop 3: Digital Transformation and Connected Distribution - 22nd June @ 10am

This programme supports wider West Yorkshire ambitions to strengthen trade-ready product, improve market readiness and support longer-term growth in the visitor economy, as set out in the West Yorkshire Destination Management Plan.