Learn how to work with tour operators, OTAs & distribution partners in this hands-on webinar series for tourism & visitor economy businesses

Build the confidence, tools and trade-ready assets you need to work more effectively with tour operators, OTAs and other travel trade partners. This practical three-part webinar series is designed to help tourism and supply chain businesses understand how the travel trade works, choose the right routes to market, and strengthen both online and offline engagement.

Tickets: Travel Trade Engagement Series: Digital & Connected Distribution Tickets, Monday 22 June  •  10 AM - 11 AM GMT+1 | Eventbrite

What you’ll gain

• Practical insight into how to work with the travel trade from both online and offline perspectives

• Step-by-step guidance to create clearer, more trade-friendly marketing materials

• A handbook summarising the key points from all three workshops for future reference and internal staff use

Workshop 3: Digital Transformation and Connected Distribution

Learn what businesses need in place to work more effectively with OTAs and other third-party booking channels. This session covers practical considerations such as minimum pricing, daily availability, API connectivity, booking systems, digital ticket reconciliation and the wider operational impact of connected distribution.

We’ll also look at how to optimise imagery and copy on OTA platforms and how to protect your brand and margins in an increasingly digital marketplace.

Who should attend?

These workshops are suitable for businesses across the tourism supply chain, including attractions, experiences, hospitality businesses, accommodation providers and other visitor economy businesses looking to become more trade ready and commercially effective.

Reserve your place

If you want to sharpen your travel trade approach, improve your distribution readiness and create stronger trade-facing materials, this series will give you the practical tools to take the next step.

This programme supports wider West Yorkshire ambitions to strengthen trade-ready product, improve market readiness and support longer-term growth in the visitor economy, as set out in the West Yorkshire Destination Management Plan.