Profits surge at everplay as new CEO tees up a busy year of new releases
Everplay has ramped up its financial performance, posting a sharp rise in pre-tax profits as the indie games group presses play on an ambitious growth phase.
The Wakefield-based developer and publisher reported a 44% jump in profit before tax to £36.6m for the year to 31 December 2025, as margin expansion and a surge in new release revenues helped offset flat overall sales.
Revenue held static at £166m, the strategic decision to exit low-margin physical distribution proved a game changer, lifting gross margins to 46%.
Revenue for new releases was up 80%, and although everplay’s back catalogue didn’t quite match the blockbuster levels of 2024, it delivered double-digit growth on 2023 and continued to account for three-quarters of total revenues.
The group ended the year with £51.9m in cash, slightly down as it invested in acquisitions and game development, but still reflective of solid underlying generation.
CEO Mikkel Weider, who is barely three months into the role but already striking an upbeat tone: “My first three months at everplay have been hugely exciting and reinforced my confidence in the group’s long-term potential,” he said.
“FY 2025 again showed the benefit of the group’s portfolio strategy. The teams have worked exceptionally hard to deliver an impressive double-digit profit growth, and I thank them all for their dedicated commitment.”
The group has lined up at least 15 new games and apps for 2026, including five first-party IP launches. Among the headline acts are Hell Let Loose: Vietnam and Golf With Your Friends 2, alongside a mix of third-party titles and established simulation franchises.
With new platform partnerships spanning Netflix Games, Apple Arcade and Nintendo’s next-generation console, Everplay is widening its reach and tapping into new audiences.
Weider added: “FY 2026 has one of the busiest and highest quality new release line-ups in several years, packed with first-party IP and exciting third-party titles such as Wardogs.”
“Combined with the new partnerships and acquisitions made in the previous year, I am confident that we are on track for a strong FY 2026.”
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