For Danielle, the award is particularly meaningful because of the personal journey behind her floristry business, and the community that has supported her along the way…

Danielle originally established a successful gardening business in 2020, alongside running wreath-making workshops. But, after doing her own flowers for her wedding in 2023, she wanted to develop her floristry skills further and turn her passion for flowers into a fully-fledged floristry business.

After beginning her floristry training with Kay’s Flower School in January 2024, Danielle went on to complete her qualifications and officially established her studio florist later that year.

Over the past couple of years, Danielle has won multiple awards, however, this latest accolade means so much to her.

“Winning a worldwide award and getting recognition for the work, effort and hours I put into it means so much,” she said.

"I’d like to take this opportunity to say a big thank you to my husband and mum who both help out loads in the business.

"I’d also like to thank all my other supporters too - the fact that my local community and customers have taken time to vote for me, makes it even more special.”

Danielle’s love of flowers has its roots in her childhood and her relationship with her grandparents. She remembers taking flowers from the garden to her Nanna, particularly in her later years when Alzheimer’s and dementia meant she could no longer get outside herself.

“I’ll never forget the look on my Nanna’s face when I’d bring her flowers from the garden,” Danielle said.

“When she could no longer get outside, I’d bring the outside in for her. Seeing her face light up brought me so much joy, and it taught me that flowers aren’t ‘just flowers’ - they carry love, memories and meaning.”

Danielle sadly lost her grandparents in 2018, but when she received an £1,000 inheritance from them, she decided to save it for something meaningful and she used it to fund her first floristry training course.

Danielle said; “It felt like the perfect way to honour them and do something meaningful with the inheritance they had left me - I know they’d be so proud.”

Her grandparents’ memory continues to be part of the business today. The forget-me-nots incorporated into Danielle’s logo, and featured on the side of her van, are a deliberate tribute to both of them.

"I genuinely love that I’m able to help people. It’s such a privilege to be a part of it, and I put my all into every arrangement.

“I’m incredibly proud to be a local, independent florist,” she said.

“When someone orders from a small business, it’s a person and a family behind that order. You’re not just a transaction to me. I genuinely appreciate every single order and every review."

For more information and the source, visit: Independent Wakefield florist Wins Studio Florist of the Year 2026 in prestigious worldwide competition