Coca-Cola’s new look has a distinctly West Yorkshire connection
Coca-Cola is undergoing a rebrand – and the iconic drink behind the global brand is made right here in Wakefield.
The drinks giant has unveiled a new global packaging system designed to bring its products together under a more consistent visual identity.
The redesign keeps Coca-Cola’s familiar red and white colours and instantly recognisable logo and ribbon at the heart of the packaging, with the new system being rolled out across more than 200 markets.
And there is a distinctly Yorkshire story behind the new look.
The packaging redesign has been created with The Superultrarare, a creative studio based at Bates Mill in Huddersfield.
The agency says it wanted to look beyond the usual global design press to highlight the Yorkshire roots behind work being created for one of the world's best-known brands.
Its founder, Matthew Kenyon, is originally from Dewsbury.
Coca-Cola Europacific Partners (CCEP), Coca-Cola’s bottling partner, operates the company’s manufacturing site in Wakefield, where Coca-Cola drinks are made for the Great Britain market.
The Wakefield factory was established in 1989 and has been the subject of significant investment in recent years.
A £31m investment saw a new high-speed canning line introduced at the site, while a further £42.3m investment is supporting a new automated storage and retrieval warehouse.
The new Coca-Cola packaging system is intended to create a more consistent look across the brand, while allowing individual drinks and flavours to retain their own identity.
The agency said the new packaging is due to officially launch in the coming months, before being rolled out across Coca-Cola’s global markets.
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