£2m minority stake acquisition for video games developer

15 Dec 2025

Wakefield and Nottingham-based video games developer, everplay group, has confirmed its acquisition of a 20 per cent minority stake in Super Media Group (SMG) for a total consideration of £2m.

SMG comprises Bulkhead – an independent UK-based, first-person shooter (FPS) specialist game developer founded in 2014.

The studio has been acquired from Tencent by a newly-formed consortium comprising SMG, everplay and HIRO Capital.

Wakefield Business News

Alongside everplay’s equity investment, the group will partner with the studio on a new title.

Wardogs is a multiplayer FPS to be published by everplay’s own Team17 brand, planned for early access release on personal computers in 2026 and a full multi-platform release in 2027.

In addition, the group is exploring co-development opportunities for future titles within Team17’s best-selling Hell Let Loose franchise.

Frank Sagnier, interim executive chair of everplay, said: “This partnership reinforces everplay’s existing strong position within the FPS genre.

“Collaborating with the exceptional Bulkhead team secures incredible new game content, while our equity stake in SMG speaks to our commitment to a long-term relationship with the studio, the FPS genre and the Hell Let Loose franchise.

“The transaction is fully aligned with our focus on growing first-party IP revenues and disciplined capital deployment, while providing a highly attractive return on investment.”

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