Sales is ultimately about clarity and connection, and nothing creates that faster than a well-told story. This hands-on session helps founders use simple storytelling techniques to explain what they do, why it matters and how they help, in a way people remember.

This is storytelling for non-storytellers, simple, practical and perfect for sales conversations, networking, websites and pitches.

Tickets: LCC Portal - Events - Details · Ad:Venture Business Support

What the Session Covers

1. Why Stories Work in Sales

• The psychology behind memory, trust and emotional connection

• Why stories explain value better than features and claims

2. The Three Stories Every Founder Needs

• Your “why” story — the journey that led you here

• Your value story — how your product or service makes a difference

• Your customer story — how you help real people overcome real problems

3. A Simple Structure Anyone Can Use

• The starter framework for crafting short, punchy stories

• How to keep stories relevant and purposeful - not long-winded

4. Bringing Stories Into Sales Conversations

• How to use stories during discovery, explanation and objection handling

• Storytelling in networking, pitching and content

What Participants Will Leave With

• Three ready-to-use stories that make their business more memorable

• A simple structure for creating future stories

• More compelling conversations and pitches

• A more human, relatable way to explain what they do

 About Your Trainer: 

Jonny Ross is a digital marketing expert, trainer, and author with over 25 years of experience helping businesses grow their online presence. As the founder of Fleek Marketing, Jonny has delivered more than 250 workshops and webinars, consistently earning praise for his engaging, hands-on approach to teaching complex digital strategies in an accessible and actionable way. 

Jonny is the co-author of the book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again, a practical guide that empowers business professionals to transform their websites into assets they can truly be proud of. With actionable steps, checklists, and tools, Jonny equips readers with the knowledge to build trust, attract the right audience, and convert website visitors into leads.