A comprehensive introduction of TikTok for business, ideal for those who are keen to get started, but not sure how! This AD:VENTURE workshop is your gateway to understanding and leveraging one of the fastest-growing social platforms for brand visibility. In the session, we’ll cover TikTok basics—what it is, who it’s for, and how to navigate key features to engage your audience. You’ll learn the art of creating valuable, attention-grabbing content and gain practical tips to build confidence and start building traction for your account. 

Tickets: LCC Portal - Events - Details · Ad:Venture Business Support

We’ll also introduce advertising on TikTok, walking through different ad types, their pros and cons, and how to strategically select the best option for your goals. We’ll also touch on influencer marketing as a powerful option for businesses of any size—proving that TikTok isn’t just for big brands with big budgets! 

 What Attendees Can Expect: 

• Understanding TikTok's Impact: Explore the rise of TikTok as the third most popular social network in the UK and its potential to reach millions of daily users. Learn how TikTok's unique features and user behaviour can benefit your business. 

• Crafting Compelling Content: Discover the key tools and techniques for creating engaging content on TikTok. From trending challenges to storytelling strategies, uncover the secrets to capturing your audience's attention and driving meaningful interactions. 

• Navigating TikTok Ads: Get insights into different ad sets on TikTok, how to create and build your ad, and best practices. 

• Harnessing Influencer Marketing: Dive into understanding more about how your consumer is influenced by what they see on social media. Learn how to engage with influencers that are right for your brand, repurpose influencer content and make the most of UGC (User Generated Content) 

Key Takeaways: 

• Mastery of key TikTok tools for creating engaging content. 

• Inspiration for developing a compelling presence on TikTok. 

• Understanding of TikTok Ads and boosting business through influencers 

• Insights into using TikTok to support broader business goals. 

Rebecca Hopwood is an experienced marketing strategist with almost 20 years in the industry, specialising in sales, marketing, and business development. A Media & Marketing graduate from Leeds, Rebecca has spent much of her career helping small businesses and start-ups refine their marketing strategies and achieve sustainable growth.

In 2020, amidst the global pandemic, Rebecca founded Youbee Media, a dynamic marketing solutions agency. Recognising the urgent need for businesses to adapt and thrive in a changing landscape, she leveraged her expertise to offer comprehensive and flexible marketing services. Today, Youbee Media works with businesses across the UK, providing tailored traditional and digital marketing strategies that drive results.

Beyond agency work, Rebecca is a trusted trainer and workshop facilitator, delivering high-impact marketing and business development training to early-stage businesses, enterprising students, and SMEs. Her interactive approach makes complex marketing concepts accessible, empowering participants to build strong brand identities, engage their audiences, and leverage digital tools effectively.

Rebecca’s expertise and contributions to the business community have earned her a place on Insider Media’s prestigious 42 Under 42 list, recognising the region’s most promising entrepreneurs and business leaders. She has also been named on the Northern Power Women’s Future List, highlighting her as a trailblazer and advocate for women in business.

Having successfully helped numerous clients harness the power of social media, Rebecca is a go-to expert for understanding the nuances of each platform, optimising brand presence, and driving engagement. Passionate about educating and inspiring business owners, she continues to play a key role in shaping the marketing journeys of those she works with.