Email marketing remains one of the most cost-effective and impactful tools for engaging audiences, nurturing leads, and driving sales. In this dynamic workshop, led by Jonny Ross of Fleek Marketing, you'll uncover the secrets to creating email campaigns that captivate, convert, and deliver measurable results. Whether you're new to email marketing or looking to elevate your strategy, this session will give you the tools to make your email marketing efforts truly impactful. 

This workshop goes beyond the basics, offering a comprehensive focus on both traditional email campaigns and cold email outreach. You’ll leave equipped with actionable strategies to turn your contact list—and even brand-new leads—into loyal customers.

Tickets: LCC Portal - Events - Details · Ad:Venture Business Support

What You’ll Learn: 

• Crafting Effective Campaigns: Learn how to design engaging email campaigns that resonate with your audience and align with your business goals. 

• Compelling Subject Lines: Discover techniques to create subject lines that grab attention and improve open rates. 

• Optimising Click-Through Rates: Explore strategies for writing actionable email content, using persuasive calls to action (CTAs), and driving traffic to your website. 

• Cold Email Outreach: 

• Master the art of writing cold emails that get responses, build relationships, and generate leads. 

• Learn how to find and segment leads effectively to personalise your outreach. 

• Understand compliance with GDPR and email marketing regulations when sending cold emails. 

• Avoiding Spam Filters: Uncover the technical and content-related best practices to ensure your emails land in the inbox, not the spam folder. 

• Advanced Analytics: Leverage tools to measure open rates, click-through rates, and overall campaign ROI, and use these insights to refine your strategy. 

• Building Trust and Nurturing Leads: Create email sequences that build rapport, educate your audience, and guide them through the buyer’s journey. 

Interactive Activities and Features: 

• Live Email Audits: Bring examples of your email campaigns or drafts for live feedback and actionable advice. 

• Cold Email Practice: Participate in a guided exercise to write an effective cold email during the session, with group feedback and refinement. 

• Segmentation Exercises: Learn how to group your contacts and leads for personalised messaging that drives higher engagement. 

Outcomes for Attendees: 

By the end of this workshop, participants will: 

• Have a clear understanding of email marketing principles and strategies, from campaign design to cold outreach. 

• Know how to craft emails that increase open rates, engagement, and conversions. 

• Be equipped with actionable techniques to avoid spam filters and stay compliant with GDPR. 

• Gain confidence in tracking campaign performance using analytics and applying insights to improve future efforts. 

• Leave with a personalised email marketing plan, including templates for campaigns and cold emails, ready to implement immediately. 

Materials Provided: 

• Email marketing templates, subject line ideas, and campaign planning tools. 

• A GDPR compliance checklist for email marketing and cold outreach. 

• A curated list of tools for email automation, segmentation, and analytics. 

Who Should Attend? 

This workshop is ideal for business owners, marketers, and sales professionals looking to maximise the potential of email marketing. Whether you’re building relationships through traditional campaigns or generating leads with cold outreach, this session will provide the strategies and confidence to take your email marketing to the next level. 

About Your Trainer: 

Jonny Ross is a digital marketing expert, trainer, and author with over 25 years of experience helping businesses grow their online presence. As the founder of Fleek Marketing, Jonny has delivered more than 250 workshops and webinars, consistently earning praise for his engaging, hands-on approach to teaching complex digital strategies in an accessible and actionable way. 

Jonny is the co-author of the book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again, a practical guide that empowers business professionals to transform their websites into assets they can truly be proud of. With actionable steps, checklists, and tools, Jonny equips readers with the knowledge to build trust, attract the right audience, and convert website visitors into leads.