This workshop will take you through a series of exercises in a workbook that will enhance your strategic thinking and help you to answer the ‘so what’ question – so what does all this mean for my business and what do I need to be planning for?  

Tickets: LCC Portal - Events - Details · Ad:Venture Business Support

Where are the opportunities and what are the risks?  

The exercises will  include:  

• The external environment  (PEST analysis)

• Your customer  (customer empathy map)

• The competition (competitor analysis)

• Growth options (Ansoff matrix)

• SWOT summary  

This is a practical workshop where you will work through the exercises for your own business in a supportive environment.  

The format for the session is:

• An overall introduction to strategic thinking – why it is important and how often it should be done, and how it informs strategic planning. 

• This is then followed by 5 exercises with each following same format:

  • Introduction to the exercise/tool

  • Delegates work on your own business with support from each other and your trainer

  • Feedback and group discussion

Both hard and soft copies of all the tools in a workbook will be made available to the delegates

Key learning outcomes:

1. You'll understand the need for strategic thinking and how it helps inform planning

2. You will learn 5 strategic thinking tools and apply to your own business

3. You'll apply ‘so what’ thinking to your business and recognise opportunities and potential threats 
   

   This session will be delivered by Brenda Etchells, of Carduus.