Council brings 'Jolly Boys' to Wakefield

14 September 2017

Wakefield Council's Retail Enhancement Scheme has supported another local business to open in the city centre.

​The Jolly Boys Brewery has been officially opened this week, following Council support to get the venture off the ground.

Jolly Boys started with a micro-brewery in Barnsley and have chosen Wakefield as their first retail outlet on Cross Street in Wakefield city centre.

The Council provided an £8,000 grant to help fit out the premises and provide shop signage. The Council also offered assistance with obtaining planning permission.

​Cllr Denise Jeffery, Wakefield Council's Cabinet Member for Regeneration, said:

"I am delighted that we are able to bring a new business venture into the heart of the city centre. We have been able to support them to expand their business into Wakefield, which in turn will boost the local economy. 

"The Retail Enhancement Scheme is designed to help open doors to new ventures and help existing businesses grow. Bringing new businesses into the city and town centres is important and we ask anyone interested in the support that the scheme could provide them to get in touch."

Jolly Boys serves their own craft ales, alongside a fantastic food offer in their café bar. Food is freshly prepared on site and is available throughout the day.

A spokesman for Jolly Boys Brewery, said:

"We are really proud to be opening our very first Jolly Tap Real Ale Café in Wakefield. We hope to serve the great people of Wakefield with high quality, locally sourced food and drink. Our ales are popular amongst discerning drinkers and we look forward to contributing to the wonderful Real Ale scene the city has developed over the years."

The Council's Retail Enhancement Scheme supports new business ventures in empty shops in Wakefield city centre and Castleford and Pontefract town centres.

More information about the scheme is available at or email