Yorkshire company directors take on gruelling 1,000-mile cycle challenge

11 September 2017

Three directors of a Yorkshire-based business have embarked on a near 1,000-mile cycle challenge in support of charity.

Kevin Dawson, operations director at Wakefield Acoustics, and finance director Paul Hebden will be cycling the length of Britain from Lands’ End to John O’Groats, as part of the Deloitte Ride Across Britain, which sees participants tackle the 969-mile ride in just nine days.

Deputy chairman Jane Dawson will join the ride in Penrith to cycle the final 450 miles over four days through Scotland to the finish line.

The ride, which passes through 23 counties, has a total climb over the duration of over 48,000 feet, equivalent to 1.5 times the height of Mount Everest.

Kevin and Jane Dawson are undertaking the challenge to raise awareness and support for mental health charity MIND, whilst Paul Hebden is riding for Woman V Cancer, a charity established in 2010 to raise funds for three female UK cancer charities: Breast Cancer Care, Ovarian Cancer Action and Jo’s Cervical Cancer Trust.

The riders will set off from camp each morning at 6am, cycling a minimum of 100 miles a day whatever weather conditions prevail on the journey.

Lee Nicholson, managing director at Wakefield Acoustics, commented,

At Wakefield Acoustics we are extremely proud of the efforts of our directors Kevin, Paul and Jane. Although they have all been training hard over recent months and recently completed the Prudential Ride London Surrey 100 in July, the Ride Across Britain event will be a momentous challenge for each of them. We wish them all the best for the journey.”

The Deloitte Ride Across Britain is now in its 7th year. For more information, visit: