Lindens Health & Nutrition doubles size of factory and warehouse in order to fulfil ambitious growth plans
19 September 2016
Ossett-based health and nutrition company, Lindens, has doubled its factory and warehouse space in a bid to increase its annual turnover by developing its online reach.
Lindens Health & Nutrition Limited, which grew out of the old Ossett Herbal Stores on Market Place in the town centre, aims to grow annual turnover from £1.5m to £3m over the next 3 years, and identified its successful online market as a potential area for growth.
Lindens' Managing Director Beverley Denton said:
“Our expansion takes us to 3,000 square foot and allows us to double our business. It’s a huge step forward for us. Lack of space has hampered our operations for the last year or so, but we were keen to stay in Ossett. It's where we started our business in 2007. The town has been good to us."
In the original shop, a busy day saw around 50 customers served, whereas today, Lindens dispatches around 1500 customer orders, with all products made by the company in Ossett. With a workforce of 9, all living in and around the town, the news has been welcomed by the Lindens team, and plans are already underway to increase staff numbers to 12 over the next 2 years.
“We started developing the ‘Lindens’ brand of health supplements in 2010,” explains Beverley Denton. “We moved to Milner Way in 2013, fitted out our factory with the latest machinery and invested in IT systems that allowed us to fulfil online customer orders in quick time. But premises, machinery and technology aside, our growth would not have been possible without the talented people we are lucky to employ.”
Despite the uncertainty the EU referendum outcome may bring to many businesses, Lindens is positive about its future and is now increasing its marketing investment – prioritising a new e-commerce website and strong social media presence –and pursuing new opportunities across the UK and Europe to grow the Lindens brand.
“Selling online enabled our company to not only survive hard times on the high street during the recession, but also to expand,” says Beverley Denton. “France and Germany are massive markets for us, but there’s also plenty of potential to grow in the UK if we can raise our brand profile. With our factory and warehouse expansion now in place, marketing and promotion will be our focus for the immediate future.”