Innovation in Packaging from Normanton Firm

20 April 2016

Normanton based packaging manufacturer, Parkside, has developed a new packaging solution ideal for the transportation of high value, delicate items in a compact format.

Working with their Advanced Packaging Expert (APEX) innovation team the result, Rockpocket™ is a flexible laminated bag that contains polystyrene beads between its outer layers. A vacuum extraction pump is applied to the pack to evacuate the air between layers, which create a solid pack that protects goods from damage during transit. Available in multiple sizes the packaging is lightweight and compact.

Many secondary and security packaging solutions that offer full product protection are a combination of several packaging materials such as boxes, void fill and bubble wrap. Rockpocket, however, is a ‘one pack fits all’ solution, requiring no additional packaging and eliminating the need to over-pack products in order to achieve a high level of protection.

The outer film is manufactured from recyclable LDPE or PET and the pack itself is made from up to 90% air, reducing transportation weight and the associated carbon footprint and costs. Parkside is also currently developing a valve-less Rockpocket pack that will be made from 100% compostable materials, enabling the pack to compost at the end of its service life.

As no assembly is required, the design speeds up the packing process and its flat edges enhance ease of packing and stacking. Tamper proof sealing tabs and document windows can be incorporated into the pack design, as well as track and trace features such as an RFID tag or embedded image.

Paula Birch, Parkside’s Head of Sales, said:

“Brands understand the importance of their packaging in the online retail world and the “moment of truth” is often disappointing today, which consumers are happy to share on social media. Goods are often over-packed in dull secondary packaging materials, wasting valuable communication opportunities and consumer engagement.  The branding and packing efficiency opportunities that Rockpocket offer are significant and a number of online retailers are exploring it for their next generation packaging solution as a result.”