School Campaign to Support Safer Streets
10 November 2015
A campaign created by Made in Leeds and Xamax, the leading supplier of branded clothing, has launched and will see 1,500 West Yorkshire based school children handed FREE high-visibility vests worth £9,000.
Launching a campaign to encourage road safety now that the dark nights are drawing in, ‘Get Home Safe with Xamax and Made in Leeds’, will encourage primary schools throughout the region to submit their details for a chance to receive 50 high-visibility vests for students.
Victoria Clapham, Director of Marketing at Made in Leeds comments:
“We are so pleased to be working with Xamax to proactively tackle the issue of safety on our streets. We all know the dangers of driving when there are shorter daylight hours and with the additional changing weather conditions, including the recent fog, it’s up to us all to be extra vigilant.”
Managing Director from Xamax, Graham Thompson said:
“This campaign worked really well last year. We are all so used to seeing the walking bus schemes in the summer but we are quick to forget that they take place during the winter months too. As a responsible company we want to make sure we are doing our bit to keep local children safe on the roads.”
This is the second year that Xamax has run the high-visibility campaign, which was a huge success during 2014, and not only donated more than 1,000 vests to local children but also worked hard to educate both parents and drivers to be extra alert during shorter days in the run up to Christmas and beyond.
For details of the ‘Get Home Safe with Xamax and Made in Leeds’ campaign, please visit madeinleeds.tv/gethomesafe/. All high-visibility vests will be allocated by midnight on Friday 13 November with those schools that have been successful and otherwise contacted accordingly.