Tour De Yorkshire

23 March 2015

Tour De Yorkshire!

How local Businesses and Organisations can get involved!

The Tour de Yorkshire is set to be one of the biggest international cycle races in Europe in 2015. As with the Grand Départ of the Tour de France last summer, local businesses and organisations will want to make the most of the event.

Here are a few ways your business, organisation or community group could get involved:

1) Best dressed shop window!

We’re hoping to showcase the best of Wakefield and dressing the streets and shops will be a key part of this. We’re running a competition for the ‘best dressed shop window’. Why not dress your shop window with some eye catching creative art - cycling related and yellow if possible. To take part - send a ‘before & after’ photo to by Friday 24 April 2015.

2) Business Opening on Saturday

2 May or Sunday 3 May We want to entice the crowds and make them want to stay in the district for as long as we can. If you’re planning to open on the day or put on a special Tour de Yorkshire themed event - let us know by emailing us the details in no more than 200 words to  We’ll promote this on the Council’s webpage.

3) Promote the event

Only the official sponsors and local authorities can use the ‘Tour de Yorkshire’ logo to promote the event. Members of Welcome to Yorkshire can make use of an animated website banner or the Yorkshire Hearts Le Tour logo (contact Welcome to Yorkshire to find out more). If you’re not a member you can still make the most of Blue and Yellow colours to promote your activity and refer to ‘Tour de Yorkshire’ in your own style. The Tour de Yorkshire is an opportunity for your business to make the most of the major sporting event to see some of the world’s greatest athletes up close. We hope you’ll be part of the event and celebrations.


Local point of contact for Tour de Yorkshire local business activities is Elizabeth Kay:

Email :

Telephone: 01924 303542 / 07825 061022

For up to date local info visit and how the event may impact on your business visit:

Click to DOWNLOAD the Business Guide

To download logos and images you can use during the event please got to