Wed 07 Nov 2018
Michael Lee Fine Cheeses have a lot to smile about as they unveil their new look...
Based in Featherstone, It seems that it’s not only the cheese that goes from strength to strength.
Michael Lee Fine cheeses, an Independent Artisanal cheese and deli business, pride themselves on their expert knowledge.
Established in 1994 the name was a must as part of their rebrand, as well as an interactive website which now includes customer friendly navigation and other interactive tools such as a new downloadable brochure.
Michael and his team spent a lot of time with photographers and designers to keep the synergy between the rebrand and the company’s core values. www.picture-smiths.co.uk on the web design and brochure design, all steered by Patrick Loye at Wakefield Council and his advice on the digital growth voucher available to Wakefield district businesses from the www.digitalenterprise.co.uk and the Manufacturing Growth Programme (www.manufacturinggrowthprogramme.co.uk) This professional advice and skills set combined made sure Michael Lee executed its expertise and products in the best light to help their business grow.
Marrying business development with the personal touch, Michael Lee’s customer service is taken very seriously with their consultation service where customers are shown how to look after the cheese they buy. This level of service has taken certain customers who were only originally buying basic cheeses, to now taking many artisan cheeses, as well as other fine food products.
No matter the size of the company Michael Lee give each company the time they need to understand the products, as each product they sell is handpicked to make sure it is not only of the highest quality but showcases its Diversity.
Michael Lee supply a range of farm shops, Delis, plus the food service and its Eateries including Hull City and York Race Course, as well as manufacturers of complete meals. They deliver nationwide, and are currently developing the export side to the business.
With further expansion well under way, doubling the size of their business in Featherstone and with their 35 strong team behind the scenes, the target to take their current 3 million turnover to 5 million is looking very hopeful and to think it all started with selling cheese on a local market stall.
For further information and to download a brochure visit finecheesesltd.co.uk
*Images taken by Kelly Galvin*
*Written by Kelly Galvin*