Google Juice Delivers Fruitful Outcome for Business

Wakefield’s Google Juice Bar was a resounding success and saw over 180 people come through the doors of Unity Works to listen and engage with one of the world’s most recognisable brands and their digital experts.

The morning started with an opportunity for attendees to network and talk to stall holders  from organisations including Cognitiv, Wakefield Business Support Programme, the Federation of Small Businesses, Superfast West Yorkshire, Wakefield Bondholders, Inspiring Skills, Unity Works, and the Council’s own Apprenticeship Hub.

With an introduction from Wakefield MP, Mary Creagh who had been essential in securing the Juice Bar the event was underway.  Mary Creagh welcomed the opportunity for local businesses to increase their digital opportunities and to promote local economic growth.

Gori Yahaya of Google then delivered a lively and vibrant presentation that included a comprehensive guide to the value for business of Google’s services.  There were hints, tips and advice for everyone there from novices to experts.

All delegates can now feel more confident in understanding services like Google Trends, Adwords, Google My Business, as well as how to harness YouTube and other social media to your advantage.

Did you know that 32% of businesses were now first found through social media and that this percentage was growing every day? 54% of businesses are now found through an online search which is increasingly replacing the use of physical directories and supplementing more traditional marketing.

The presentation was closed by Cllr Denise Jeffery, Wakefield Council Deputy Leader, who thanked Google for bringing the event to the district and for bringing so many people together, ready to discuss in more detail how their businesses could harness SEO, website design, social media and compete and grow in the digital world.

The chance to hold a one on one consultation with Google experts was taken up straight away as attendees got ready to discuss in more detail how their businesses could harness SEO, website design, social media and compete and grow in the digital world.  Google staff were certainly kept busy!

Wakefield’s twittersphere lit up throughout the day as tweets about the Juice Bar reached over 46,000 accounts!  Attendees were all using the hashtags #Google Juice Bar, #WorldClassWakey and #DigitalBoost, which helped to raise the profile of the event.  @Wakefieldfirst kept all our followers up to date and retweeted throughout the day.


Wakefield first hope this will not be the last time we see Google in the district, so watch this space!

The Wakefield Business Support Programme is committed to ongoing assistance for local business and events like the Google Juice Bar are just one of many free events that will be delivered in 2015 that will continue to show how the districts’s businesses and entrepreneurs embrace innovation and the digital future.

For more information about the Wakefield Business Support Programme please contact: or call 01924 306008

Links to some of the information that Google can provide are below:

Google SEO guide

Google Adwords Guide

Google+ for business guide

Google+ Playbook Guide

YouTube Playbook Guide

Web Fundamentals

Webmaster Tool


Mobile friendly tests