Free Mentoring Programme To Give Artists A Business Edge

BELAY, a Creative Mentoring Programme designed to help artists make their creativity pay, has been launched across the Wakefield district by The Art House.

BELAY provides artists living or working in Wakefield FREE support and advice that will help them to develop their artistic talents into a business, becoming more commercially-aware as a result.

As part of the BELAY programme artists will receive 121 mentoring that will allow them to enhance their business skills, while also having the opportunity to attend workshops, events and peer group support networks. The Event Programme will include workshops covering everything from Finance and Business Planning to using Social Media and Exhibiting at Trade Fairs. All events are FREE to those registered on the BELAY programme, delivered by The Art House with funding from the European Regional Development Fund. There is also the option for non-BELAY participants to attend events for a small fee.

Hannah Mason, The Art House BELAY Mentoring Programme Manager comments:

“At The Art House we provide time, space and support for talented artists to develop their work and connect with audiences. The BELAY Creative Mentoring Programme is unique for the Yorkshire region in that it allows us to offer artists practical business development support through an intensive year-long programme, alongside access to state-of-the-art facilities and opportunities to help them develop their practice.

We will support the artists in creating a professional business plan that will help them to understand the sector and their potential markets. We will also provide access to professional networks and residency with the opportunity to rent one of 34 new artists’ studios in the Old Drury Lane Library building conversion.”

Timid Elk founder Rebecca Hoy, a Paper Artist based at Westgate Studios in Wakefield and one of the first to register for the BELAY Creative Mentoring Programme comments:

“I have been developing my brand, Timid Elk and strive to produce a fantastic collection. My priority now is to reach a new national audience and find better ways to promote myself whilst identifying suitable exhibition opportunities.

BELAY can help me do this; providing me with the business mentoring that I need to make my collection and brand name a success. For me BELAY will give me the focus I need to turn my art into a profitable business.”

BELAY is a 12 month programme, running from June 2014 to June 2015, which is funded by The European Regional Development Fund. For more information about the BELAY Creative Mentoring Programme visit