Marketing Small Businesses on Low-to-Zero Budget Parts 1 & 2 (Part 2) by AD:VENTURE
09 July 2020 — 5:30pm to 8:00pm
Businesses of all sizes need to conduct some form of marketing activity to promote awareness of their brand, product or service, position their offer to prospective customers and, ultimately...
Marketing Small Businesses on Low-to-Zero Budget
Tuesday, 30 June & Thursday 9 July
Businesses of all sizes need to conduct some form of marketing activity to promote awareness of their brand, product or service, position their offer to prospective customers and, ultimately, persuade purchase. That many smaller businesses undertake little or even no marketing is usually down to either believing they cannot afford to, and/or don’t know how to.
Delegate quotes: “Mark really knows his stuff, gave personal time and advice to each attendee, very engaging, very enthusiastic wanted to know about our business and relate to it.”
Over these two workshops, a qualified marketing specialist, Mark Sebright, will inform your understanding of what marketing really is and why you really cannot afford to ignore it. He will also use these interactive sessions to reveal how you can utilise a range of low-to-zero cost marketing activities and tools that will make a material difference to your business success.
Workshop 1 – Tuesday, 30 June will cover: The customer-centric marketing concept
Defining and targeting your customer
Defining your offer and positioning it in the mind of the customer
Workshop 2 – Thursday, 9 July will cover: The low-zero budget toolkit
Social media marketing
Networking and personal selling
During the second session, Mark will conduct a bespoke marketing audit of your own business to identify marketing tools, tactics and opportunities you can take away with you and immediately deploy. Towards this, ahead of the session, you will be invited to share links to your website and other marketing resources with Mark for review and feedback.
Mark Sebright will facilitate the workshop. Mark is a marketing professional with over 25 year’s industry experience. After a career in business journalism and public relations, he founded the specialist marketing communication agency, Imagen, building an award-winning marketing team that has regularly featured in the Yorkshire Post listing of the region’s top 20 marketing firms. Mark has led multiple marketing campaigns at regional, national and international level for large and smaller clients including start-up businesses and across multiple sectors including leisure and retail, tourism, manufacturing, business services, energy, transport and health. He has served as a senior lecturer in business marketing at Leeds Trinity University for the last five years.
Session Itinerary – Part 1
6.00 Introductions – your business marketing profile
6.30 Marketing solutions for small businesses – an overview/Knowing your customer and positioning offer
Session Itinerary – Part 2
6.30 Marketing solutions for small businesses / The low-zero budget toolkit
7:00 Marketing audit and solutions for your business – mentoring and discussion
In compliance with social distancing guidelines, this session will be delivered remotely through a Microsoft Teams meeting.