AD:VENTURE: BEGINNERS' GUIDE TO MARKETING

Are you flummoxed by Facebook, exasperated with email marketing or done in with data? Attend this short session to gain an understanding of some basic marketing frameworks and hands-on experience of some marketing tools and techniques.

This session provides an introduction to the key concepts of marketing including unique selling points, customer-centred service proposition and communication channels. It is suitable for those with some previous experience of marketing who are looking to refresh their knowledge as well as absolute beginners.

By the end of this session, delegates will have gained an understanding of the key concepts of marketing. They will understand the relevance of marketing to their organisation – or their role - and be ready to implement their learning into practice.

Mark Sebright will facilitate the workshop. Mark is a marketing professional with over 25 year’s industry experience. After a career in business journalism and public relations, he founded the specialist marketing communication agency, Imagen, building an award-winning marketing team that has regularly featured in the Yorkshire Post listing of the region’s top 20 marketing firms. Mark has led multiple marketing campaigns at regional, national and international level for large and smaller clients including start-up businesses and across multiple sectors including leisure and retail, tourism, manufacturing, business services, energy, transport and health. He has served as a senior lecturer in business marketing at Leeds Trinity University for the last seven years.

When?

11:45 – 12:00 pm        Registration

12:00 – 1.45 pm          Workshop commences

1:45 – 2:00 pm            Q&A session and finish

Where? This session will be delivered remotely through Microsoft Teams.

Further Information

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme. If you have any questions, or for any further information, please contact Louise Miller, l.miller@leedstrinity.ac.uk Ad:Venture Project Manager at Leeds Trinity University.

If you're an existing client register your place here.

If you're a new client register your place here.